About

My name is Joy.

My name is Joy. I live in western New York with my partner, two adorable dogs and a very silly cat who thinks she’s a dog. My journey with House Pure began with a simple goal: deliver exceptional cleaning services while prioritizing the health and well-being of my customers and the environment. I did this by using products I made myself with natural ingredients that are nontoxic and eco-friendly. Over the years the company has evolved into so much more. Research, testing and formulating has become a passion of mine. Recognizing the growing demand for safe, effective and biodegradable solutions, I have expanded our mission to create high-quality, natural products with minimal ingredients that work in the lives of “average” individuals and families.

House Pure NY is a small organization dedicated to creating products that are better for you and better for our environment. That means our goods are *natural and eco-friendly while still being practical. We strive to keep our costs as low as possible without compromising quality or impact. I do not believe that the bottom line is the most important thing in a business model. Cost should not get in the way of families having a conscientious and safe household. We strive to bridge the gap between healthy practices and cost prohibitive products.

Today, the company proudly offers a range of ever expanding, handmade, small batch, home and body care essentials. We believe in transparency and integrity which is why full disclosure of the ingredients we use and the reasoning behind our practices is given.

Thank you for being a part of this evolving journey! We look forward to helping you create a cleaner, healthier home one product at a time.

Please see our FAQ’s page or Ingredients pages for more information on our goods and practices.

What Customers Are Saying…

The deep breath spray (magnesium chloride), has really helped me fall asleep at night. I’m not as restless and I sleep much better now.

I have utilized House Pure NY products since 2024. They are of high quality and Joy provides great customer service. My favorite product is “Relax and Relieve,” a lavender magnesium chloride spray

This conditioner is my favorite thing: I love the consistency, the packaging, the smell, and what it does to my hair. My hair feels fuller and there’s little to no breakage. Oh! I have also used it as a leave-in conditioner to tame fly-aways and it works like a charm.

I have very straight, long, thin hair. I never put conditioner on my scalp because everything is too heavy… until Joy told me about her conditioner. She wanted me to rub it into my scalp so I did. It’s not like other conditioners. It isn’t heavy or greasy. I can now go 3or 4 days without washing my hair. I also like that it doesn’t leave my hair in knots and it’s easy to comb after a wash.

I used the aphid killer on my dahlias. They were totally infested, it was pretty gross. Within a week of spraying them every couple of days they were gone. This works and doesn’t smell like chemicals.

I am a bit of a serum fanatic and the Clary Sage & Clove Hyaluronic has been my go to since I started using it. I love the scent, it absorbs beautifully into my skin, and I’m still hydrated when I wake up in the morning. I’m big on clean ingredients and this serum checks all the boxes for me.

Kristin H.

Michigan
Clary Sage & Clove Facial

The citrus scent room spray is subtle, love the fragrance. No more store bought, chemical air fresheners!

Gail M

New York
Room Sprays

I am truly loving the Clary Sage & ClYorkToner & Hyaluronic Acid Serum combo. I use them both morning and night! It’s so refreshing and they balance my skin after washing and before I moisturize. I wait till it’s all absorbed, then follow the next steps. I’m on my third bottle of toner!

Michele D

New York
Clary Sage & Clove Facial

The bugs be gone repellent keeps mosquitos away and it smells really good! We camp and bug spray is essential. I can’t stand the smell and feel of deet and the like. I can go to bed knowing that I’m not sleeping in chemicals.

Celia S.

New York
Outdoor & Garden Sprays

I use house pure cleaning products for personal and professional use. These products are amazing. They leave a clean scent behind without the overpowering smells like chemical cleaning products. My home and my clients’ homes are left sparkling. I have purchased these products for gifts and would recommend them to anyone looking for natural, chemical free alternatives.

Tonya M

Michigan
Cleaning Products

I’ve been using Barely There 2 on my lips and it gives the slightest amount of color while still keeping my lips moisturized. It looks good and it feels good!

Kristin H

Michigan
Face & Lip Balm

The tub and shower cleaner is wonderful!  We camp a lot and had hard water stains on the shower doors in our camper that I could not get off.  I used this amazing tub and shower cleaner….sprayed it on, let it sit for 15 minutes and was able to just wipe the hard water away.  I use this in my house now too.

Sonya G.

Michigan
Cleaning Products

I love the ‘Good Hair’ conditioner. I went through a spell of very dry scalp this past winter and this conditioner made my hair soft. It smells really good and the dry scalp issue is gone!

I love your conditioner! You have amazing ingredients, it smells fresh, and only good condtioners get the tangles out! You’re onto something!

Jackie D

Hair Dresser ,
New York
Good Hair Conditioner & Mask